MaHoLa
Bratislava
2021
Developed and delivered by Elisabeth Ben for MaHoLa - Kaštieľ Ladce.
Design: Than Mai Tranovà. Creative direction: Elisabeth Ben.
MaHoLa was born with the idea to create a space for bridging generations. A place where the old generation mentors the young generation, and youngs refresh the spirits of the elders. Fueled by the Liechtenstein and Luxembourg funds, MaHoLa is an abandoned Monastery with a rich history, that has evolved from a ruin to a beacon of communal harmony. Our challenge was to sculpt a brand identity that speaks to seniors, enchants the youth, and tickles the imagination of children.
With a brilliantly talented designer at my side, who's been a creative ally on several projects, we shaped a concept as unique as MaHoLa itself. Drawing inspiration from the monastery's architecture, we created modular blocks that, when united, form figures symbolizing our cross-generational ethos.