Infokrasa
Prague
2023
Brand positioning and Experiential Strategy for luxury skincare multibrand Infokrasa.
Directed by: Elisabeth Ben
At Infokrasa, I led brand positioning, marketing strategy, and experiential activations. Within one year, we repositioned the company from a traditional distributor into a leading authority in aesthetic medicine in the Czech Republic, using a strategy centered on luxury communication, experiential marketing, and strategic partnerships.
We introduced a series of industry defining IRL activations and cross-industry collaborations with fashion, media, and lifestyle partners. The most notable event was the launch of FILLMED, where we organized the largest gathering of aesthetic doctors in the Czech and Slovak markets, hosting more than 60 leading physicians.
Repositioning a medical distributor into a premium authority in beauty and aesthetic medicine.
Leading marketing strategy for 15+ luxury skincare and aesthetic brands across the Czech and Slovak markets. Launching industry-defining events and partnerships that reshaped the company’s presence.
End-to-end brand building, from identity, positioning, and creative direction to international brand launches, PR, partnerships, and experiential events, shaping Infokrasa’s presence as a cultural and professional reference point in aesthetic medicine.