Afrodite Drops
Prague
2023
Brand Identity and Creative Direction for food supplement brand.
Directed by: Elisabeth Ben
Positioning a botanical supplement at the intersection of beauty, wellness, and women’s health. Launching the product through a teasing campaign and immersive experience rooted in meditation and breathwork.
The first production sold out within the first month. For Afrodite Drops, the goal was to introduce the product not simply as a supplement, but as a ritual within the beauty and wellness space, connecting women’s health with practices such as meditation and breathwork.
The launch combined a strategic teasing campaign with an experiential event designed around guided meditation and breathwork, creating anticipation and a strong community-driven introduction to the brand.
Brand positioning, launch strategy, creative direction, teasing campaign, experiential event concept and production.
