Accademia delle Doule
Milan
2025
Brand Identity and Creative Direction for Accademia delle Doule.
Directed by: Elisabeth Ben
The challenge was to position the academy as both deeply rooted and highly professional, expanding the role of the doula beyond maternity, while making the training feel tangible, credible, and relevant today. Across website and social media, I built a content strategy based on four pillars: education, perspective, experience, and identity, designed to inform, differentiate, and create immediate recognition.
I defined a tone that is clear, grounded, and emotionally precise, avoiding clichés while maintaining depth. The founder’s presence was structured as the central communication channel, turning her voice into a consistent and trustworthy reference point. The result is a cohesive system where every touchpoint works together, not just to attract attention, but to build trust and drive enrollment.
